My B.S.B.A. degree in marketing along with the experience of building an INC. 500 company early in my career and receiving a Young Entreprenuer Of The Year award have provided me with a unique business background and skill set from which I apply my business expertise and proven marketing principles on my clients behalf.

From the beginning, my approach to a real estate marketing plan has been to create a strategic selling process crafted to each particular property that best meets my client's objectives. A marketing plan for any given property may include a combination of the key elements listed below along with additional undisclosed proprietary marketing tools. 

The last six years of my performance and results attest to the success of this approach. In fact, according to Hawaii Information Service, I have closed more transactions than any other Realtor on Kauai during the four year period (2007-2010).

Signage
Since the customary For Sale yard sign accounts for almost 10% of all residential real estate transactions annually, I make sure all my signs, including Open House signs are well designed, impeccably maintained, and properly positioned on appropriate properties depending on community restrictions with prior client approval.

Property Flyers
I've expanded my property brochures into a full-color, multi-page, flyer booklet. I believe this format is an important tool in marketing a property because more information can be shared and it makes an overall greater impact than the more commonly found single-sided piece.

YvonneSummerfield.com
I maintain a professional world-class online portal which is consumer friendly and easy to navigate for people in the market for real estate in a highly desirable tropical American destination. The vast majority of visitors to my real estate website are interested in the Property Search feature. I go to great lengths to maintain accurate and timely information, providing consumers everything they need when doing their home buying research.

Web-based Marketing & Listing Syndication
I position technology as the cornerstone of marketing your property. A National Association of Realtors study found that over 84% of all home buyers started their search on the internet. The same study found that detailed property information and photographs were the two most useful website features, both of which were used by nearly all online searchers. My syndicated listings can be accessed from of sites such as realtor.com (National Association of Realtors), HIS (Kauai's Multiple Listing Service & alohaliving.com), Google, AOL, MSN, zillow.com, Yahoo, craigslist.com, homes.com, trulia.com and literally over twelve hundred other additional sites, depending on what is property appropriate.

Direct Marketing
My marketing director maintains proprietary lists and manages all direct marketing efforts. His attention to quality and consistency ensures whatever information is mailed out and shared with consumers is accurate and tastefully executed.

Property Promotion
To promote new property listings, I host a Brokers Open and Realtor Caravan for previewing and exposure to cooperating sales associates from other realty offices, and I also hold public open houses at the property when appropriate.

Online Advertising
My marketing director purchases and manages all online advertising. These ads include banner, text link, directory, sponsored and affiliate online advertising to target specific, high traffic sites using click & capture technology.

Print Advertising
Depending on what is property appropriate, I publish listings in a variety of print media, including trade and consumer publications.

Display Advertising
I have advertised in a variety of local display media, for reinforcement and personal branding purposes, driving traffic to your listing via my personal website.

Worldwide Affiliations 
I'm affiliated with a number of select relocation and corporate management services divisions which coordinate relocation services for individuals and companies, and broker-to-broker referrals in the USA and abroad. (Please also see my Referrals page and Professional Affiliations under About).

Public Relations
My marketing director generates and distributes professionally written, and approved, press releases on appropriate properties.

Real Estate Office
Since 2007, our highly visible offices on Kaumaulaii Hwy. in Kalaheo continues to serve as a magnet for prospective buyers. In fact, almost everyone who visits Waimea Canyon drives by twice! (also see About page - Our Kalaheo Office).

There are several additional marketing methods not mentioned here which are utilized to aid in accomplishing successful outcomes for my seller clients. Marketing efforts on any given property are carefully monitored, reviewed with client input, and revised over time based on market activity.

For a more detailed presentation of how I can specifically help you, or to have an in-depth discussion regarding a custom crafted marketing plan for your property and how to get it sold in accordance to your objectives, please contact me directly at 808-346-7251 or ysummerfield@yahoo.com