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Proven Marketing

Outstanding Properties Deserve Outstanding Marketing

My Bachelor of Science in Business Administration university degree with a concentration in marketing, along with the experience of building an INC. 500 Company by age 29, and receiving a Young Entreprenuer Of The Year Award have provided me with a unique business background and skill set from which I apply my business expertise and proven marketing principles on behalf of all my clients.

My approach to real estate marketing has always been to create a strategic selling process for each particular property that best meets my client’s objectives. For any given property, my marketing includes a combination of traditional elements seen below, along with other proprietary marketing tools I consider confidential.

The last dozen years as a top performing Kauai Realtor attests to the success and soundness of my approach. In fact, according to Hawaii Information Service (Kauai’s MLS) and Hawaii Business Magazine, I’ve closed more home and condo transactions than any other Realtor on Kauai since 2005.

Marketing efforts on any given property are carefully crafted, monitored, reviewed, and revised over time based on market activity.

Signage
Since the customary For Sale yard sign accounts for almost 10% of all residential real estate transactions annually, I make sure all my signs, including Open House signs are well designed, impeccably maintained, and properly positioned on appropriate properties depending on community regulations with prior client approval.

Property Flyers
Single and multi-page eye-catching, glossy, full-color flyers are important tools used to market a property, making an overall greater impact than the more commonly found “money-saving”, blank back-sided pieces.

YvonneSummerfield.com
I maintain a professional world-class online portal which is consumer friendly and easy to navigate for people in the market to buy real estate in a highly desirable tropical American destination. I go to great lengths to maintain accurate and timely information, providing consumers everything they need when doing their home buying research.

Web-based Marketing, Search Engine Optimization, Listing Syndication & Aggregation Sites
I position technology as the cornerstone of marketing your property. A 2014 National Association of Realtors study found that over 92% of all home buyers started their search on the internet. The same study found that detailed property information and photographs were the two most useful website features, both of which were used by nearly all online searchers. I employ a full-time marketing director and a full-time marketing assistant who make certain that all my listings get syndicated globally and can be accessed from of sites such as realtor.com (National Association of Realtors), HIS (Kauai’s Multiple Listing Service & alohaliving.com), Google, AOL, MSN, zillow.com, Yahoo, craigslist.com, homes.com, trulia.com and literally hundreds of other additional sites, depending on what is property appropriate.

Direct Marketing
I employ 2 full-time people in my marketing dept. who maintain proprietary mailing lists and manage all my direct marketing efforts. Their attention to quality and consistency ensures whatever information is mailed out and shared with consumers is accurate, informative and tastefully executed.

Property Promotion
To promote new property listings, I host a Brokers Open and Realtor Caravan for previewing and exposure to cooperating sales associates from other realty offices. And if appropriate, I also hold open houses for the public at the property.

Online Advertising
My marketing director purchases and manages all online advertising. These ads include banner, text link, directory, sponsored and affiliate online advertising to target specific, high traffic sites using click & capture technology.

Print Advertising
Depending on what is property appropriate, I publish listings in a variety of print media, including trade and consumer publications.

Display Advertising
I have advertised in a variety of local display media, for reinforcement and personal branding purposes, driving prospective buyer traffic to your listing via my personal website.

Worldwide Affiliations & Referrals
I’m affiliated with a number of relocation and corporate management departments which coordinate relocation services for individuals and companies, and broker-to-broker referrals in the USA and abroad. RE/MAX also provides me with one of the largest agent networks for direct referrals (over 113,000 agents, nearly 7,500 offices, in over 100 countries). That’s one of the reasons I affiliate with the #1 real estate brand in the world. Nobody sells more real estate than RE/MAX. (Please also see my Referrals page and Professional Affiliations under the About page).

Public Relations
My marketing director generates and distributes professionally written, and approved, press releases on appropriate properties.

Real Estate Offices
Since 2007, our highly visible (yellow!) Kalaheo office building on Kauai’s main highway continues to serve as a magnet for prospective buyers. In fact, almost everyone who visits Waimea Canyon drives by – twice! In 2015, we added a second office located within the historic Kiahuna Plantation Resort in Poipu Beach. (Also see Our Kauai Offices page).

Additional Proprietary Marketing
Not mentioned here are additional proprietary marketing methods which I utilize to aid in accomplishing successful outcomes for my seller clients – (my classified top secret stuff).

For a more detailed presentation of how I can specifically help you, or to have an in-depth discussion regarding a custom crafted marketing plan for your property and how to get it sold in accordance to your objectives, please contact me directly at 808-346-7251 or ysummerfield@yahoo.com.