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Proven Marketing

Outstanding Properties Deserve Outstanding Marketing

My BSBA (Bachelor of Science in Business Administration) university degree with a Concentration in Marketing, along with the experience of growing a startup business into an INC. 500 Company and receiving a Young Entrepreneur Of The Year Award by age 29 have provided me with a unique business background and skill set from which I apply my business expertise and proven marketing principles on behalf of all my real estate clients.

My approach to real estate marketing has always been to create a strategic selling process for each particular property that best meets my client’s objectives. For any given property, my marketing includes a combination of traditional channels seen below, along with other proprietary marketing tools (not shown below – I keep them confidential).

The last dozen years as a top performing Kauai Realtor attests to the success and soundness of my approach. On average, I close more than one transaction per week. In fact, according to Hawaii Information Service (Kauai’s MLS) and Hawaii Business Magazine, I’ve sold more home and condo transactions than any other Realtor on Kauai since 2005.

I represent some of the most beautiful properties on Kauai, so marketing efforts for each listing is carefully crafted, monitored, reviewed, and adjusted over time based on market activity.

Signage
Since the customary For Sale yard sign accounts for almost 10% of all residential real estate transactions annually, I make certain all my signage, including Open House signs are well designed, easily read, impeccably maintained, and properly positioned on appropriate properties in accordance with community regulations, and with prior client approval.

Property Flyers
My property flyers communicate important information about your property and motivate potential customers to action. They engage and persuade. Either two sided or multi-page, my full-color flyers are another important eye-catching tool I use to market and generate interest in your property.

YvonneSummerfield.com
My website is consumer friendly and easy to navigate for people in the market to buy real estate in a highly desirable tropical American destination. Your property appears with photos, text and a link to a virtual tour. I go to great lengths to provide consumers the timely and accurate information they need when doing their home buying research.

Virtual Tours
Each of my listed properties provide a link to it’s own virtual tour – combined site views for last 30 day periods exceed 26,000 and total tour views exceed 3.3 million – that’s a lot of eyeballs looking at your listing!

Remax.com
Your listing will also appear on remax.com, and I receive custom alerts via remax.com from people interested and requesting more information from their online remax.com visit. More home shoppers shop on remax.com than any other national real estate franchise website. Data from full-year 2018 indicate 110 million visits! (Source: Hitwise data full year 2018.)

Web-based Marketing, Search Engine Optimization, Listing Syndication & Aggregation Sites
I position technology as the cornerstone of marketing your property. A 2014 National Association of Realtors study found that over 92% of all home buyers started their search on the internet. The same study found that detailed property information and photographs were the two most useful website features, both of which were used by nearly all online searchers. I employ a full-time marketing director and a full-time marketing assistant who make certain that all my listings get syndicated globally and can be accessed from of sites such as realtor.com (National Association of Realtors), Hawaiian Information Systems (Kauai’s Multiple Listing Service & alohaliving.com), Google, AOL, MSN, zillow.com, Yahoo, craigslist.com, homes.com, trulia.com and literally hundreds of other additional sites, depending on what is property appropriate.

Direct Marketing
I employ 2 full-time people; a director of marketing and a marketing coordinator in my marketing dept. who maintain proprietary mailing lists and manage all my direct marketing efforts. Their attention to quality and consistency ensures whatever information is mailed out and shared with consumers is accurate, informative and tastefully executed.

On-island Property Promotion
To promote new property listings, I host a Brokers Open and a Realtors Caravan for previewing and exposure to cooperating sales associates from other realty offices. And if appropriate, I also hold open houses for the public at the property.

Online Advertising
My marketing director purchases and manages all online advertising. These ads include banner, text link, directory, sponsored and affiliate online advertising to target specific, high traffic sites using click & capture technology.

Print Advertising
Depending on what is property appropriate, my listings are published in a variety of print media, including trade and consumer publications.

Display Advertising
I have advertised in a variety of local display media, for reinforcement and personal branding purposes, driving prospective buyer traffic to your listing via property tours and my personal website.

Worldwide Affiliations & Referrals
I’m affiliated with a number of relocation and corporate management departments which coordinate relocation services for individuals and companies, and broker-to-broker referrals in the USA and abroad. RE/MAX also provides me with one of the largest agent networks for direct referrals (124,000+ agents, 8,200+ offices, in 110+ countries). That’s one of the reasons I affiliate with the #1 real estate brand in the world. Nobody sells more real estate than RE/MAX. (Please also see my Referrals page and Professional Affiliations under the About page).

Public Relations
My marketing director generates and distributes professionally written, and approved, press releases on appropriate properties.

Buyers Booklets
Typically running 28 or more pages, these full-color, stapled booklets are a portfolio of properties designed to offer a comprehensive introduction to all my current listings. This is another effective marketing tool to assist buyers in finding the right property and to highlight each seller’s property. Updated as needed and printed on-demand, these booklets are published in-house and make an informative take-away piece for buyers to spend time with and browse through. It’s an easy way for them to view a snapshot of recent market activity at all price points located throughout the island; including what just listed, pending sales and recent solds, along with a market report and recent statistics.

Real Estate Offices
Our Kalaheo office on Kauai’s main highway has conveniently served clients since 2007. In 2015, we added a Poipu Beach office located within historic Kiahuna Plantation Resort. (See Our Kauai Offices page).

Proprietary Marketing
Not mentioned here are additional proprietary marketing methods and tools that I utilize to aid in accomplishing successful outcomes for my seller clients. Bottom line: They work, they’re proven, and they are classified top secret.

For a more detailed presentation of how I can specifically help you, or to have an in-depth discussion regarding a custom crafted marketing plan for your property and how to get it sold in accordance to your objectives, please contact me directly at 808-346-7251 or ysummerfield@yahoo.com.